How Customer Support can Sabotage Your International Growth

Jeff AllanioCubed Blog0 Comments

Localized Customer Support

Last week, I was on a conference call where the topic was about providing customer support in foreign markets. In short, when you start selling to non-English speaking markets, it’s important to provide localized support too. For quite a while now, I’ve been preaching the same message to my colleagues here at ioCubed and to our external partners. I’m always … Read More

Back to Basics: Understanding Localization

Jeff AllanioCubed Blog0 Comments

What is Localization?

A Valid Question about Localization I run the day-to-day sales and business development activities here at ioCubed. I also occasionally contribute to the consulting team when marketing and sales expertise is required for a project. Being the main spokesperson for the company means frequently explaining to people what we do. There is one question I hear more often than any … Read More